Who Wins: Discount Brokers or Six Percenters?
Published Tuesday, July 18, 2006 by Real Estate Pro | E-mail this postAs far back as 2004, the smartest realtor I know told me he wouldn?t pay IAC for client leads because RealEstate.com referrals were always for buyers, and he had all the buyers he needed. The much more ominous thing for highly paid brokers is that now nearly a quarter of buyers, according to the head of one discount brokerage I interviewed, buy a specific home they found online themselves.
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Who Wins: Discount Brokers or Six Percenters?
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